Knowledge Isn’t Enough

What do you want to get better at?

Whatever it is, chances are that more knowledge won’t do the trick.

To achieve a goal, knowledge is often a necessary but not sufficient condition. Almost always, you must pair knowledge with action.

I learned this the hard way by spending years learning about online business without making a single dollar. It wasn’t until I finally created my first product—my OmniFocus course—that I made a living online.

It’s tempting to try to solve your problem by accumulating more knowledge. After all, gathering knowledge is safe. You can do it from the comfort of your home, there are no deadlines, and you can’t fail.

By contrast, taking action is risky. You might find that your action doesn’t produce the desired result. And then what? You’ll have to acknowledge that you’re not where you want to be (yet). That can hurt.

That goal that has been eluding you—could it be that you have all the knowledge you need and that you simply need to take (more)action?

There’s only one way to find out.