You want to sell more introductory memberships.
You have students coming in through fitness programs like ClassPass or OneFit, but your margins on those students are low.
Your students aren’t buying as many workshops or retreats as you’d like.
And on top of it all, you’re spending lots of time on your marketing.
You didn’t open a studio because you love marketing
I’m guessing you opened your studio because you want to offer amazing classes. But how much of your time do you spend making sure your classes are amazing—and how much time do you spend on marketing?
The business of yoga is competitive. To thrive, your studio must constantly attract new students. So you’re probably spending a lot of time on your studio’s marketing because you feel that you have to.
You might have tried different marketing tactics, such as Facebook ads, a monthly newsletter, or billboards around town. But your classes still aren’t full.
Perhaps you’ve spoken with a marketing agency, and they pushed you to try aggressive marketing techniques that you don’t feel comfortable with.
There’s a better way.
Imagine your marketing being on autopilot
Picture your studio bringing in a flood of new clients each month. Picture your classes so full that you have to set up an extra changing room. And picture your workshops and retreats selling out in days.
Now imagine achieving all this while offering a delightful experience to your students. Imagine your students thanking you for having helped them build a regular yoga practice.
Oh, and picture yourself relaxing on evenings and weekends, because your marketing is on autopilot. 🧘🏼♀️
Hi, I’m Peter. I help yoga studios get a reliable flow of new students using automated email marketing
I can hear you thinking: email marketing?!
Isn’t that outdated? Shouldn’t I be running ads on Facebook or Instagram?
Email marketing is—still—one of the most efficient marketing channels out there. In fact, a recent study showed that for $1 you spend, email marketing makes you $38!
That’s if you do it right, though. Sending a monthly newsletter won’t cut it.
If it were trivial to set up good email marketing, you would have done so already. But it isn’t. Getting email marketing right takes time and effort.
(And you can screw up your email marketing, too!)
That’s time and effort that you could spend on creating an awesome community around your studio.
Think about what you could do with the extra time!
How to make this happen?
When we work together, we’ll talk goals first. What do you want to achieve? It could be one of the following:
- Sell more memberships to students on an intro pass
- Retain your existing students
- Win back people who haven’t visited your studio in a while
- Up-sell workshops, retreats, and teacher trainings
Then we’ll take a look at your current marketing strategy. How does automated email marketing fit in? What email marketing are you currently doing?
- Are you sending the must-send automated emails?
- Do you include the right “calls to action” in your emails?
- Does your website encourage people to leave their email address?
- Does your email marketing communicate what makes your studio different?
- Are you collecting the data you’ll need to determine whether your marketing is working?
If you don’t get these basics right, you’re leaving so 👏🏻 much 👏🏻 money 👏🏻 on the table.
How it works
Once we’ve established how your studio can do better, there’s a few options:
- I can set up automated email marketing for you as a one-time project.
- You can fully hand your email marketing off to me and I will take care of it on an ongoing basis.
- I can tell you exactly what you need to do, and you can implement it yourself.
So if you want to…
- Attract more new students
- Make more sales to your existing students
- Spend less time on marketing
Let’s work together.
P.S. For my Dutch-speaking clients: we kunnen ook gewoon in het Nederlands werken. 🇳🇱
(In your email, please tell me what kind of business you have, what kind of marketing you’re currently doing, and what you’re looking to accomplish.)
Not ready to work together?
I’ve created a few free resources for people who run a yoga studio. Take a look!