How to write a crappy cold pitch

Do you ever respond to cold pitch emails?

I will respond to some, but only if the sender seems to care and if I can tell that they have thought about whether it’s a good fit.

Let me show you how not to cold pitch:

Hey Peter,

I’m Brad from [website], a site that’s based on my passion for skateboarding and fitness!

Today, I’m reaching out to you today because of your article, and I think my article could be a perfect fit for your article!

I recently spent a thorough amount of time researching and writing an article on the 10 Benefits of Sleeping and think you linking to this piece can be a valuable addition to your fantastic article, and would be something your audience would appreciate.

But here, I’ll let you be the judge:

[link to his article]

Please, send through your thoughts.


Who wants to receive an email like that?

It doesn’t make sense:

  • Skateboarding is not related to sleep
  • Why would I link to his article? What’s in it for me?
  • My article is not “fantastic”

Clearly, Brad did not spend much time thinking about me. And clearly, Brad doesn’t actually care about me. So why should I put in the effort to respond to him? Especially since there’s seemingly nothing in this… collaboration (?) for me.

If you’re going to cold pitch, don’t be like Brad.


— Peter

P.S. His name isn’t actually Brad; I changed it.

Got you curious?

If you liked this article, you can subscribe to get my daily articles sent right to your inbox.

You can unsubscribe any time—no hard feelings. Powered by ConvertKit

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.