About Peter

In my mid-teens, I was addicted to video games. As a rough guess I’d say that I played for six hours a day, on average.

One day, I decided that I did not want my life to consist mainly of video games. I was good at them—at one point I was one of the top Call of Duty players in Europe—but I wanted something else from life.

Then I heard about the United World Colleges (UWC). What are they? They’re a global organization with this mission:

UWC makes education a force to unite people, nations and cultures for peace and a sustainable future.


That sounded amazing to me, so I applied to study at a UWC. I ended up spending my last two years at the Li Po Chun UWC in Hong Kong.

Then, I moved to America.

I arrived at Swarthmore College having never set foot in the U.S. before. I thought: “I had better like this if I’m going be here for four years”. Fortunately, I loved it! I studied economics, political science, and public policy.

After I graduated, I went to work for Cornerstone Research, one of the world’s top litigation consulting firms, as an analyst. I gradually became more senior, until I was managing teams of analysts working on litigation projects you’d read about in the national news.

This is where I really learned to manage people and projects and how to work productively in high-pressure environments.

That’s me during my corporate days, blending a smoothie the way any Dutch person would.

It was all going well, until I burned out.

It was so bad that in early 2016—when I had moved back to The Netherlands—I couldn’t clean the house for half an hour without panicking from the stress. Not good. 

For one and a half years, I tried to “fix” myself. But because I did not know what was going on, that didn’t work.

Fortunately, someone eventually presented me with a list of burnout symptoms. She went down the list, asking me whether I suffered from each particular symptom—and I answered “yes” for almost each symptom.

So I spent the next six months working with a psychologist. I don’t think I’ve ever learned that much, that quickly.

Today, I feel better than ever. Do I still get stressed sometimes? Sure. Who doesn’t? But I learned how to channel my energy into doing things I care about.

Now, I have made it my mission to use everything I learned as a top-level consultant to help people like you run better online businesses. One way I do that is through my coaching program.

Peter sitting at a counter in a coffee shop, with his laptop and a cup of coffee on the counter.
Working in my natural habitat.

So, what now?

If you have your own online business, or you want one, you know that you need to build an audience.

To hit your business and revenue goals, you just have to keep showing up and serving your audience.

But it isn’t easy to show up day after day after day.

Before you know it, it’s been months since you posted on your blog, or your podcast dies silently after five episodes.

I’ll teach you how to grow your audience and build your business by creating consistently consistently.

Some other tidbits about Peter

Some of my other interests include bouldering, scuba diving, the Super Bowl Champion Philadelphia Eagles, and public speaking. I am also vegan.

In 2007, I visited North Korea, including the demilitarized zone. I took a picture of the giant wall that bisects the Korean peninsula.